Custom logo & visual identity design
Creating your logo and visual identity means giving your business a unique personality. It’s what will set you apart, speak to your customers, and strengthen your credibility.
At Woodle, we design custom, modern, and consistent identities that reflect who you are and adapt to all your media.
The logo
What your logo says about you
What your logo says about you, A logo is not just an image. It is the first visual contact with your brand. It must be simple, memorable, and reflect the essence of your business. It sets the tone and instills confidence at first glance.
A collaborative process
Creating a logo is a shared adventure. We start by understanding your values, your history, and your aspirations. Then, we explore different creative avenues together, refine them, and find the version that truly suits you.
What you actually receive
At the end, you will have a ready-to-use logo, with variations for all your media:
Each element is designed to ensure visual consistency wherever you use it.
Colors and fonts
The importance of colors and fonts
Colors and fonts are a bit like your brand’s voice and tone. They tell a story without words, create an atmosphere, and facilitate recognition. They enable your customers to feel, often without realizing it, what you represent. That’s why we pay so much attention to them.
Colors
Choosing colors is never a simple brushstroke. We always start with your existing universe, the media you use, or your industry. Sometimes we adapt an existing palette to make it more consistent, more modern, or more impactful. Other times, we start from scratch to better match your desires and the image you want to project.
The typo
When it comes to typography, we carefully select from existing fonts. We favor those that are legible, effective, and reflect your personality. A good font should be easily recognizable and usable everywhere: websites, letterhead, various media. It strikes the right balance between originality and simplicity, ensuring that your visual identity is strong, consistent, and impactful.
The graphic universe
Visual identity is not just about logos and colors. It also includes all those little graphic details that bring your brand to life: illustrations, icons, animations, etc. They add depth, create visual cues, and reinforce the consistency of your communication.
In a digital world, these elements are even more important. They enhance the user experience, facilitate navigation, and give your site a real personality.
Digital and print
A good visual identity must be consistent across all media without losing its meaning. Whether on a website, business card, brochure, or social media visual, everything must remain consistent.
That’s why, from the outset, we think of your identity as a flexible visual system: adaptable to both digital and print media. We make sure that contrasts work on screen and in print, that formats are mastered, and that variations are clear to you and to the service providers who will be working with your graphic elements.
Our creative process
It all starts with a spark. We transform every idea into a concrete project aligned with your challenges.
We are discussing
The goal: to understand your business, your desires, your values, but also what you like and what you definitely don’t want.
We explore
We propose one or more directions in the form of sketches. We test ideas for logos, colors, and visual universes.
We refine
Once the direction has been approved, we work on the complete identity: logo, shapes, typography, colors.
The context
The logo is then placed in specific contexts: website, business card, email signature, social media, etc. This allows us to verify that the identity works in real life.
We deliver to you
You leave with all the files you need, in the right formats: for the web, printing, light or dark backgrounds, etc.
We are discussing
We start with a discussion. The goal: to understand your business, your desires, your values, but also what you like and what you definitely don’t want.
We explore
We propose one or more directions in the form of sketches. We test ideas for logos, colors, and visual universes.
We refine
Once the direction has been approved, we work on the logo in its complete version: shapes, fonts, colors.
The context
The logo is then placed in specific contexts: website, business card, email signature, social media, etc.
We deliver to you
You leave with all the files you need, in the right formats: for the web, printing, light or dark backgrounds, etc.
Identity and logo design
Every brand has a personality. Here’s how we revealed it through unique visual identities.
Questions about branding
Sometimes, a topic deserves a closer look.
What exactly is branding?
Branding is the set of elements that build a brand’s image and identity: logo, colors, fonts, communication tone, etc. It is what makes your company recognizable and consistent across all media.
How long does a branding project take?
It all depends on the scope of the project. For a logo alone, allow approximately 1 to 3 weeks. For a complete visual identity (logo, color palette, typography, variations, style guide), the average turnaround time is 2 to 6 weeks.
How much does a branding service cost?
Our services start at CHF 600 for a professional logo. The price varies depending on the level of customization, the elements included, and the specific needs of your brand. A precise quote is provided after an initial free consultation.
What if I don't have an idea for my logo yet?
No worries, that’s exactly what we’re here for! We’ll guide you through a process of reflection to identify your values, your positioning, and what you want to convey. You don’t need to come in with a preconceived idea.
The blog brings together tips and answers for those who like to dig deeper.
Hey,
shall we go?
Your project deserves a website that lives up to its potential.
Let’s take the time to talk about it, understand your needs, and lay the groundwork together.
No pressure, just a simple conversation to move step by step toward a website that truly reflects who you are.
