Friyoga
- context
A breath of fresh air for FriYoga
FriYoga is a yoga studio located in Fribourg. Following a change in management, the new manager wanted to breathe new life into the studio’s image, bringing it more in line with her vision of yoga and the values she wanted to convey.
She entrusted us with the complete redesign of the website, as well as the creation of a new visual identity. To complete the package, a professional photo shoot was organized to illustrate the site with authentic and harmonious visuals.
- The website
A soothing and intuitive website
To accompany FriYoga’s new identity, we designed a simple and soothing website in line with the world of yoga and well-being. The goal: to offer visitors simple, intuitive, and enjoyable navigation.
The website highlights the different classes offered, the studio’s values, and its unique atmosphere. The clean aesthetic, inspired by Zen philosophy, guides users without visual overload.
The content has been structured to offer a smooth reading experience, with a clear hierarchy of information. The result: a website that makes you want to discover FriYoga… and come back for more.
- The logo
A logo inspired by harmony
The FriYoga logo is inspired by geometric shapes repeated in a circle, evoking a mandala, a symbol often associated with yoga, harmony, and spirituality. This fluid, centered motif reflects calm, serenity, and inner balance.
The colors were carefully chosen to convey a sense of softness: a natural, soothing green combined with a soft cream white.
The name FriYoga is integrated into the composition with minimalist typography, for a graphic, clean, and modern look.
In order to best define the final logo, several visual options were proposed to our client. After exploring different styles, we worked together to refine a clear direction, resulting in a version that fully corresponds to her vision.
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