E-commerce website development in Fribourg, for small and medium-sized businesses and freelancers
Building e-commerce sites that actually drive sales is what we do best. No generic Shopify templates, no slapdash setups, no checkout processes that drive your customers away: just a custom-built online store designed to make it easy for your visitors to place orders and keep them coming back.
We handle everything involved in creating your e-commerce site: custom design, integration of Swiss payment methods (TWINT, PostFinance, credit cards), product and inventory management, Google-optimized content, and secure hosting in Switzerland with Infomaniak. You focus on your products; we’ll take care of the rest.
Our agency, based in Fribourg in the heart of French-speaking Switzerland, manages the creation of e-commerce and online sales websites for SMEs and independent professionals throughout the region, from Lausanne to Geneva and from Neuchâtel to Valais.
Why choose Woodle
to build your e-commerce site?
There are thousands of online stores out there. What sets us apart is what goes on behind the scenes: a team that’s there for you, complete price transparency, and a clear priority—to deliver a professional and compelling online store.
A team from Fribourg here to assist you
We’re a small team based in Fribourg, and that really changes the way we work. No support tickets that disappear into thin air: we talk to you, we understand your situation, and we build your store based on what you actually need—including TWINT, PostFinance, and all the specifics of the Swiss market. For us, every project truly matters, from our first conversation all the way through to launch.
Comprehensive support at an affordable price
An e-commerce site is an investment. And like any investment, it needs to be managed effectively. No surprises, no hidden fees: we’re a small team, our costs are transparent, and our prices reflect that. This price covers everything you need: custom WooCommerce development, payment setup, training to manage your catalog on your own, and ongoing support. We don’t disappear once your store goes live.
A professional e-commerce site that attracts your customers
A beautiful store isn’t enough. It has to be convincing. Every product page, every purchase button, and every step of the checkout process is designed to minimize friction and naturally guide your customers through to payment. Your e-commerce site is mobile-optimized, loads quickly, and is optimized for search engines so your customers find you before your competitors.
The features of your e-commerce site
What features should your e-commerce site have?
Every project is unique. Whether you’re selling 10 handmade items or a catalog with hundreds of products, we build in the right features from the start. The goal: a high-performance e-commerce site that’s easy to manage and can grow alongside your business.
Basic features, included as standard
A professional e-commerce site should be seamless and instill confidence at every step. We include these features at no extra cost in every online store we build.
- Responsive WooCommerce store (mobile, tablet, desktop)
- Product, variant, and inventory management
- Integrated TWINT and credit card payments
- Automatic order confirmation emails
- Product filter management
Advanced features and custom modules
Need more? You can add each module to your e-commerce site as needed, one at a time, without slowing down the shopping experience.
Multilingual
Offer your website in multiple languages
Early delivery
Zones, weight-based rates, in-store pickup
Blog and News
To share information and help with search engine optimization
Integrations
Newsletter, CRM, scheduling, PDF, etc.
An e-commerce site that grows with your product catalog
You don’t have to plan everything out from the start. You can begin with a solid, well-established foundation and then add new features as your business grows—without having to start from scratch. That’s what sets a store that’s ready to go apart from one that stands the test of time
Our Additional Services
Our services for your e-commerce site, in Fribourg and French-speaking Switzerland
Our agency offers more than just an online store. From visual identity to a showcase website, we support you across your entire digital presence with the same high standards and dedicated support.
Creation of a showcase website
We create modern, Google-optimized showcase websites tailored to your brand identity so your customers understand who you are even before they make a purchase.
Learn more about our website creation services
Visual identity and logo design
An e-commerce site that inspires trust starts with a strong brand image. We design a complete visual identity: high-definition vector logo, style guide, color palette, and typography. The result: a recognizable store that makes customers want to buy and come back.
Discover our visual identity service
Custom web design for a unique online store
The shopping experience is first and foremost about design. We create UX/UI interfaces designed to drive conversions: clear navigation, compelling product pages, and a seamless checkout process. Far from generic templates, your store reflects your brand’s unique identity.
Discover our custom web design service
Search Engine Optimization
Local SEO and Optimization of Your E-commerce Site
An invisible e-commerce site doesn’t sell. We don’t just build your store—we work on your visibility so that your customers find you on Google before your competitors, and want to click on your listing.
Local visibility with Google My Business
We’ll set up your Google listing so it appears even before the standard search results (Google Maps): address, contact information, professional photos, and strategic categories. This is the first point of contact that generates calls and visits.
Keyword Strategy for Your Online Store
We target the phrases your customers actually type:
- your business + your city
- your service + your county
- specific local queries related to your business
Every product page and category is optimized with these keywords in a natural and seamless way. This content speaks to both your customers and search engines. We also show you how to keep improving your SEO over time.
An e-commerce site technically optimized for Google
We integrate structured e-commerce data (Schema.org) into your store’s code: product name, price, availability, and reviews. This technical information, which is invisible to your visitors, improves your visibility in Google’s rich results. We also work on page load speed and product image optimization, because a slow-loading store loses sales just as much as it loses search engine rankings.
Hosting & Maintenance
Hosting and maintenance of your e-commerce website
An online store must be available 24/7. Even an hour of downtime means lost orders. At Woodle, every store is hosted in Switzerland and receives active maintenance to ensure it remains stable, secure, and high-performing over time.
Web hosting in Switzerland with Infomaniak
All of our e-commerce sites are hosted by Infomaniak, a leading local hosting provider known for its commitment and performance:
- Servers located in Switzerland
- 100% renewable energy and eco-friendly data centers
- 99.9% uptime guarantee
A maintenance plan is included for all our customers
At Woodle, every client receives a basic package that ensures the security and stability of their website over time:
- Managed and monitored hosting
- Regular security updates (WordPress core, plugins, theme)
- Automatic backups of your website
This is the minimum standard we set for ourselves to ensure your e-commerce website remains secure, up-to-date, and always accessible.
Options tailored to your needs
Depending on your business and your schedule, you can enhance your basic package with à la carte options:
- Website backups — Frequency tailored to your needs
- Security updates — Frequency tailored to your needs
- Technical support and content updates — Want to update your text, add a section, or remove outdated content? As a client, you receive a preferential rate on our dedicated support hours.
Every Woodle website operates with an active maintenance plan, because a great website deserves to be maintained over the long term.
Our process for creating your e-commerce website
It all starts with a spark. We turn every idea into a concrete project tailored to your needs.
Analysis
Let’s take a look together at your product catalog, your target customers, your payment options, and your sales goals.
Model
We provide you with a clear, visual mockup, which we refine based on your feedback before beginning development.
Development
The store is taking shape with WooCommerce: product integration, payment setup, and shipping configuration.
SEO Optimization
Every product and category page is optimized for Google: integrated keywords, tags, and technical structure, as well as local Schema markup.
Posted online
Before publication, we check everything thoroughly. Once approved, your website goes live and is ready to use.
Our e-commerce projects
E-commerce sites that tell a story—your story. Take a look at our projects: practical solutions that make a difference.
Frequently Asked Questions About E-commerce Website Development in Fribourg
Sometimes, a topic deserves a closer look.
How much does it cost to build an e-commerce website in Switzerland?
An e-commerce site built on WooCommerce in Fribourg and French-speaking Switzerland starts at around CHF 4,500 with Woodle. This price includes custom design, integration of Swiss payment methods (TWINT, credit cards), shipping setup, training, and support. The price varies depending on the number of products and the desired features. Payment plans are available.
Calculate the price of your project
What payment methods can be integrated into a Swiss e-commerce site?
We integrate TWINT (a must-have for selling in Switzerland), credit cards via Stripe or Worldline, and traditional bank transfers. We work with you to select the right solution based on your customer base and sales practices.
Can I manage my e-commerce site myself after it’s launched?
Yes. WooCommerce is designed to be self-managed. After a one- to two-hour training session, you can add and edit products, manage inventory, and process orders without technical assistance. For more complex updates, we’re available through our maintenance plan.
How long does it take to build an e-commerce website?
Between 6 and 12 weeks, depending on the size of the catalog and the desired features. A simple store with 20 to 30 products can be launched in 6 to 8 weeks. A larger catalog or specific integrations may take 10 to 14 weeks. Timelines are established during the initial analysis.
The blog offers tips and answers for those who like to dig deeper.
Launch your e-commerce site in Fribourg today
Your project deserves a website that lives up to its potential.
Let’s take the time to talk about it, understand your needs, and lay the groundwork together.
No pressure—just a casual conversation to move step by step toward a website that truly suits you.
