Creating a strong visual identity inevitably requires a professional logo. But how much should you budget for a logo in Switzerland? Prices can vary by up to three times depending on the provider and the services offered. In this article, discover the criteria that influence the cost of a logo and the price ranges you will encounter on the Swiss market.
A logo is not just a design. It’s the first impression your clients will have of your business. It represents your values, your positioning, and must adapt to all your media, from your website to business cards. A well-designed logo allows you to:
Even for a local SME, hiring a professional is often a winning choice in the long run.
The cost of a logo can vary greatly depending on the solution you choose. Here is an overview of the average prices you can expect to pay :
Logo generated by AI or software
0 – 100
Freelance designer
300 – 1’500
Specialized agency
1’000 – 3’500 and more
These rates may or may not include strategic planning, multiple graphic proposals, variations, and a graphic charter. Be sure to carefully compare what is included in each offer.
Here are the main factors that influence the price of a professional logo in Switzerland:
Note that some low-cost providers may omit transferring usage rights or deliver only non-vector images, which can cause issues later (printing, resizing, etc.).
Hiring a professional means benefiting from:
Conversely, a “DIY” or automatically generated logo can have the opposite effect and reduce your company’s credibility. To learn more, discover our logo creation service to understand the different options and services available.
Here are some tips for choosing the right person (or agency):
Finally, make sure to work with a provider who can consider the visual identity as a whole: logo, website, colors, typography, tone of voice… This ensures a coherent and more professional image.
The cost of a professional logo in Switzerland can vary from single to triple, or even more. But beyond the price, it is the quality of support, graphic relevance, and the solidity of the deliverables that will make the difference.
A good logo is a long-term investment. It lays the foundation for your identity, strengthens your credibility, and supports the growth of your business. To lay a solid foundation for your brand image, take the time to choose the right partner.
Websites that tell a story—your story. Take a look at our projects, concrete solutions that make a difference.