Logo design in Fribourg, for small and medium-sized businesses and freelancers
Creating a logo that truly reflects who you are is what we do best. No random symbols, no arbitrary colors—just a visual identity built around your true essence, designed so your customers recognize you instantly and want to trust you.
We handle every aspect of your logo creation: exploring creative directions, selecting colors and typefaces, and adapting the design across all your digital and physical platforms. Whether you need a logo alone or a complete branding package, we tailor our services to your needs and budget without compromising on quality.
Our agency, based in Fribourg in the heart of French-speaking Switzerland, creates professional logos and complete visual identities for SMEs and freelancers throughout the region: from Lausanne to Geneva, from Neuchâtel to Valais.
Why choose Woodle
to design your logo?
Many design agencies create logos. What sets us apart is our approach: we don’t just deliver an image—we build a communication tool. We work closely with you, are transparent about our pricing, and focus on a single goal: ensuring your brand stands out.
A custom logo
You can’t just order a professional logo from an automated platform. We start from scratch with every project: your business, your values, your target audience, what you like, and—most importantly—what you definitely don’t want. This process of understanding is what sets a generic logo apart from one that truly reflects who you are. For our small team based in Fribourg, every design matters—from our first conversation all the way through to the delivery of the final files.
Comprehensive support at a reasonable price
Creating a logo is an investment in your brand image. No surprises, no hidden fees: we’re a small, family-run business, our costs are kept under control, and our prices reflect that. Depending on your needs, we can work on a logo alone, a complete brand identity guide, or a full-scale branding project with applications across all your media. You choose the level of support that fits your stage of development and your budget.
A visual identity that stands the test of time and adapts
A good logo should work everywhere: on your website, business cards, company vehicles, and social media. We design every visual identity as a cohesive, robust, and scalable system. The result: a professional brand image that inspires confidence at first glance and remains recognizable across all platforms.
What's Included in Logo Design
What does the creation of your logo and visual identity entail?
Every project is different. Whether you need a simple logo to get started or a complete visual identity to reposition your brand, we’ll tailor our services to fit your specific needs. The goal: a professional, cohesive, and immediately usable result.
Basic deliverables included with every logo design
Every logo created at Woodle includes these elements at no extra cost, whether you’re in Fribourg, Lausanne, Geneva, or Neuchâtel:
- Main vector logo (high-resolution SVG file)
- Black-and-white version
- Ready-to-use web files (PNG, SVG)
- Variations if needed
Options for a comprehensive visual identity
Need more than just a logo? Each of the items below can be added to your project as needed, step by step, to build a strong and consistent visual identity.
Color palette
Selection, justification, and color codes (HEX, RGB, CMYK)
Fonts
Selection of primary and secondary fonts, including guidelines for their use
Brand Guidelines
Comprehensive reference guide for all your service providers
Print versions
Business card, letterhead, envelope, or any other medium
Digital versions
Social media graphics, email signatures, banners, app icons
An identity that evolves with your business
You don’t have to do everything right from the start. You can begin with a strong, professional logo and then gradually build out your full visual identity as your business grows. That’s what sets a finished design apart from a brand that evolves.
Our Additional Services
Our services to enhance your brand image in French-speaking Switzerland
Your visual identity doesn’t stand alone. It needs to be seamlessly integrated into your website, your online store, and your entire digital presence. We support you every step of the way with the same high standards.
E-commerce Website Development
Want to sell your products or services online? We’ll build your e-commerce store on WordPress using WooCommerce: clear product and inventory management, secure payment options tailored to the Swiss market (TWINT, PostFinance, credit cards), and a user-friendly interface for day-to-day management.
Création de site internet vitrine
We create modern, Google-optimized showcase websites tailored to your brand identity so your customers understand who you are even before they make a purchase.
Learn more about our website creation services
Custom web design for a unique website
Good design isn’t just about aesthetics. It’s what guides your visitors, builds your credibility, and makes them want to stay. We design unique UX/UI interfaces that are seamless on both mobile and desktop, moving away from generic templates. Every visual detail is carefully crafted to ensure your business stands out in people’s minds.
Digital & Print
Your logo everywhere, without compromise
A professional logo must work in all contexts, at all sizes, and on all media. We design each visual identity to be just as impactful on a smartphone screen as it is on a building facade or a vehicle.
A brand identity designed for the digital age
Website, social media, newsletter, email signature, mobile app: every digital application is taken into account from the very start of the logo design process. We ensure that your colors display correctly on screen, that your logo remains legible at both 32px and 2000px, and that your files are in the formats required by each platform.
Well-executed print adaptations
Business cards, brochures, signs, vehicle wraps, packaging: we prepare your files for printing with the correct color profiles (CMYK), resolutions, and bleed areas. Your printing providers receive files that are ready to use, eliminating any unpleasant surprises when the design moves from screen to paper.
A brand identity guide to stay on track
When other service providers work with your brand identity—such as a developer, a printer, or a community manager—they need a clear reference document. The brand guidelines we provide outline all the rules for using your brand identity: what to do, what not to do, and how your brand should appear in every situation.
Files & Deliverables
What you receive at the end of the project
When your order arrives, you’ll have everything you need to use your brand identity on your own, right away and without any hassle.
Organized and ready-to-use files
At Woodle, every logo we deliver comes with a clearly organized and labeled folder:
- Source vector files (SVG) — editable and with no loss of quality when printed
- Exported web files (PNG with transparent background, PNG with white/black background)
- Print files (high-resolution PDF, CMYK profile)
- All variants (horizontal, vertical, pictogram, monochrome)
A reference guide for your service providers
If you choose the complete brand guidelines, you’ll receive a clear, ready-to-use PDF reference guide: color codes, typography rules, and examples of correct and incorrect usage. It’s a practical tool for maintaining a consistent brand image over time, even if you work with multiple vendors.
Post-delivery support
We don’t just disappear once the files are sent. If you need a new format, an additional version, or an adaptation for a specific medium, we’re still here to help.
Our process for creating your logo
Our creative process
It all starts with a spark. We turn every idea into a concrete project tailored to your needs.
We're talking
The goal: to get a clear picture of your business, your goals, your values, as well as what you like and what you definitely don’t want.
We're exploring
We present one or more concepts in the form of sketches. We test ideas for logos, colors, and visual styles.
We refine
Once the direction has been approved, we develop the full brand identity: logo, shapes, typography, and colors.
Let's put this into context
The logo is then applied to real-world contexts: websites, business cards, email signatures, social media, and more. This allows us to verify that the brand identity works in practice.
We deliver
You’ll leave with all the files you need, in the right formats: for the web, print, light or dark backgrounds…
We're talking
We’ll start with a conversation. The goal is to get a clear picture of your business, your goals, and your values—as well as what you like and what you definitely don’t want.
We're exploring
We present one or more concepts in the form of sketches. We test ideas for logos, colors, and visual styles.
We refine
Once the direction has been approved, we develop the full version of the logo: shapes, fonts, and colors.
Let's put this into context
The logo is then used in various practical applications: website, business card, email signature, social media, etc.
We deliver
You’ll leave with all the files you need, in the right formats: for the web, print, light or dark backgrounds…
Our visual identity design projects
Projects that tell a story—your story. Take a look at our projects: practical solutions that make a difference.
Frequently Asked Questions About Logo Design in French-speaking Switzerland
Sometimes, a topic deserves a closer look.
How much does it cost to design a professional logo?
Professional logo design in Fribourg and French-speaking Switzerland starts at 800 CHF at Woodle. This price includes the creative process, revisions until approval, and delivery of all files in the necessary formats. A complete visual identity package with a style guide is available starting at 1,800 CHF. A detailed quote is provided following an initial free consultation.
What is the difference between a logo and a complete visual identity?
The logo is the central symbol of your brand—the image people recognize. The complete visual identity is the system that surrounds it: color palette, typography, usage guidelines, and applications across all your media. The logo alone is enough to get started. The complete identity is essential when you work with multiple vendors or want a truly consistent image across all platforms.
How long does a logo design project take?
Between 1 and 4 weeks, depending on the scope of the project. A logo alone is delivered within 1 to 2 weeks after approval by the creative team. A complete visual identity package with a style guide takes 3 to 6 weeks. Deadlines are set at the start of the project and are always met.
What if I don't have any ideas for my logo?
That’s exactly what we’re here for. We’ll guide you through a process of reflection to help you identify your values, your positioning, and the message you want to convey. You don’t need to come in with a preconceived idea—just the desire to build something that truly reflects who you are.
The blog offers tips and answers for those who like to dig deeper.
Create a professional logo that reflects who you are, starting today
Your project deserves a brand image that lives up to its potential.
Let’s take the time to talk about it, understand your needs, and lay the groundwork together.
No pressure—just a casual conversation to move step by step toward a website that truly reflects who you are.
