Late Again
- Context
Watchmaking, with a difference.
Late Again is a watch store. But not just any watch store. It was created by three enthusiasts: Raffi, Yeznig, and Yves. Heirs to a family tradition of expertise, they had already worked for several companies in the watchmaking industry.
In 2026, they decided to take on a new challenge: creating a platform for selling second-hand watches. Their mission is to breathe new life into models steeped in history, destined for a new wrist.
This is precisely where our role begins.
- Branding
Where instinct comes to life.
The three brothers chose to tell their story differently. Their goal was to prove that it was possible to sell high-end watches without conforming to the sanitized codes of classic luxury.
The first break with convention was the brand name. Late Again goes against the grain, subtly thumbing its nose at traditional watchmaking.
This stance calls for a strong embodiment. The gorilla is an obvious choice: raw and instinctive, contrary to the sector, carried by an assumed second degree.
We have designed a disruptive visual identity, conceived to embody this rebelliousness.
- Website
Digital mechanics.
This clear positioning allowed us to approach the creation of the site with a specific goal in mind: to offer a seamless shopping experience, perfectly in line with the Late Again universe.
Our main challenge was to integrate advanced features into the store. We structured a product system rich in parameters, accompanied by an intelligent filter mechanism allowing users to quickly identify models that match their criteria.
These dynamic filters adapt in real time to the selected criteria, ensuring consistent navigation and avoiding dead ends with no results.
Designed for an international clientele, the store required an English version and robust logistics integration. The implementation of DHL allows customers to benefit from clear and consistent delivery options regardless of their country.
Finally, the animation work fully contributes to the expression of the brand, infusing movement and rhythm into the navigation.
Our web design projects
Websites that tell a story, your story. Take a look at our projects, concrete solutions that make a difference.
